Seamless Interactions. Purposeful Design.
From Idea to Impact; Where Elegance Meets Efficiency.
Yuolmae Ang
Product Experience
& Visual Designer
Offers
UI Design, UX Strategy, Branding
Based In
Asia (SG),
GMT +8 ~ CET
With a diverse range of intersectional UI UX experiences, Yuolmae specializes in product strategy for Behavioral Mechanics, User engagement, Referrals, Conversion and Retention. She believes in crafting Digital Experiences built on Form & Function, and her design strategy has generated over $1M USD in startup ventures.
Bridging the Gap: From Needs to Delights
I transform product requirements into engaging experiences that users love. Below are some highlights of my work. Click on the titles to learn more about my work learn how I can help you create delightful user experiences:
2. VeVe Collectibles Marketplace:
Building and managing Regulatory Compliant Web3 Social Markets
VeVe is a Web3 collectibles marketplace for premium licensed digital collectibles from Marvel, Disney and more.
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Revamped the Veve experience; introduced new market integrations, and implemented a new design system.
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Created regulatory compliant flows linking the core platform to token-focused trading platforms.
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Simplify purchase and product discovery process for new users.
This redesign resulted in a significant increase in daily unique visitors, reaching 50,000 users per day.
Design systems aren't new, but our approach to creating, executing, and applying them is. While best practices exist, there's no one-size-fits-all solution. This article unveils unveils the collaborative design & development process of creating a new design system at VeVe Collectibles. Explore the power of design systems in enhancing Consistency & Accessibility, streamlining Workflow and Processes, and improved User Experience.
Unpack how AI and Crypto are reshaping design, from Web2 to Web3. This article explores the intricate dance between advanced functionality and user experience. Real-world examples like Argo's protocol and multifunctional AI platforms illustrate the challenges users encounter. Striving for the delicate equilibrium between simplicity and robust functionality is at the core. Discover insights on addressing information overload, engagement hurdles, and the evolving digital frontier's demands.
SocialFi Mobile Experience
Create a mobile SocialFi app with a wide range of features, with a focus on community building. As a spin-off from our main web-based site, this mobile experience aims to engage users with flash sales, hype drops, event awareness and social network functionality.
This design project also acts as a UX test case, to study Web 3 user behaviors, as well as solve the existing cold-start issue, where there is a lack of data in Web 3 community behavior.
Building Trust and Community in Web3 Gaming
Arcadia is a groundbreaking Web3 gaming platform that seamlessly blends traditional Web2 gaming with cutting-edge technology and trends.
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Solve fundamental issues of NFT project utility and new user acquisition
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Balance Profit and Enjoyment
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Formulate strategy for Behavioral Mechanics, Player Engagement, Conversion and Retention
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Simplify onboarding process for new users and establish trust and transparency in Web3 products
Led end-to-end UI/UX design projects, creating intuitive and visually appealing interfaces that resulted in a 20% increase in user engagement and a 15% decrease in user error rates, improving overall user satisfaction.
Explore the rise of Web3 gaming in Asia, fueled by smartphone adoption and digital currency trends. This article dives into a user-centric approach to designing and deploying Web3 games, revealing insights from Korea and beyond. From prioritizing player needs to cultivating immersive gaming culture and embracing NFT interoperability, discover how to foster true ownership and engagement. Learn how Web3 gaming is reshaping the landscape, where players take the lead, brands collaborate, and a new era of user-centric gaming dawns.
Transforming AI solutions into Data Visualizations for International Governments
SkyMap Global, now AetoSky, reimagines its backend product (EoFactory), transforming Machine Learning Data into tailored AI front end dashboards.
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Design customer-centric data-driven dashboards, balancing functionality with a seamless experience.
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Spearhead the iterative design and shipment of Automated reporting modals that provides users with Real-Time Insights on cover loss, change statistics, and trends for proactive decision-making.
Design and implement A/B testing for our SaaS software products to improve the conversion rate by 20%.
Delve into innovative strategies that prioritize user experience (UX) and effective informational architecture (IA) to make complex functionality accessible. Learn how machine learning tailors interfaces, the balance between categories and flexibility, and the UX challenge of complexity. Draw insights from Ecommerce UI/UX strategies to simplify user interaction. As we transfer these principles to emerging technologies like Web3 and AI, discover how to navigate complexity while empowering users through thoughtful design.
Making dApps easy to use
Balance functionality and User Experience in DeFi products in Crypto.com. Discover how revolutionized user engagement and trust by implementing groundbreaking design solutions, according to search results.
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Redesigned onboarding process for the liquid staking protocol
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Streamlined navigation structure for enhanced user experience
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Implemented design solutions to boost user engagement, trust, and profitability
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Redesigning the support page according to research results
Achieved a remarkable 40% decrease in user drop-off rate and a significant 25% increase in user completion rate through a redesigned onboarding process. Streamlined navigation structure reduced user confusion by 30% and improved task efficiency by 20%.
These efforts resulted in unlocking $1.07 million USD.
In this comprehensive UX research case study, we dissect the user experience within the Grabfood app, shedding light on the intricate interplay between information architecture (IA) and user experience (UX). Serving as a tangible benchmark, this investigation showcases the application of user-centric design principles across diverse technological landscapes. Our focus on Ecommerce stems from the Grab app's adept representation of IA challenges, mirroring the complexities faced in the dynamic realms of data, AI, and crypto. This exploration unveils the battle against complexity and feature overload, offering insights applicable across these evolving digital domains.
An AI-Powered Configurator that personalizes your Porsche
Resolve cold-start problems in a lack of customer preference data in the buying process. Change the way people shop for Porsche through a virtual customization experience, and personalized purchase configurations.
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Uncover attitudinal and quantitative self reported data with correlation analysis and Net Promoter Score (NPS) to understand customer preference statistics without compromising data privacy.
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Improve purchase user experience through AI-powered smart suggestions.
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Identify user-prioritized alternatives and generate actionable strategies to simplify the user's purchase journey, reducing bounce rate.
57% regional improvements in the locating, customizing and ordering experience for Porsche’s luxury cars. 43% optimized improvement in customer preference predictions
Product features were incorporated into the Porsche Flagship model in 2020.
Games for Powering up Immersive Learning
April 2024, Jalan Journey clinched the Frederick H. Gloeckner Award in USA
January 2024, Jalan Journey was awarded Bronze in the National Youth Entrepreneurship Awards Singapore.
Implementing user-centered design principles and conducting usability testing and feedback sessions resulted in a 95% engagement rate among students, surpassing traditional character education methods. Pre- and post-game assessments revealed a 30% increase in empathy and a deeper understanding of social issues among participating students.
Building Empathy, Igniting Change. Traditional Character Education lessons struggle to engage technologically adept youths. We curate immersive virtual journeys that challenge students to make choices that shape the storyline and explore the consequences of their actions, promoting critical thinking and social responsibility.
Transforming HR Analytics
Panalyt is a unique workforce analytics tool that empowers better workforce decisions through seamless integration of HR data and analytics. We chart complex HR data into visualization dashboards to provide instant, coherent insights into your organization's most valuable asset - your people.
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Spearhead design of visually captivating and user-friendly dashboards
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Dive deep into your workforce data and gain actionable insights that drive informed decision-making.
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Defining the future of HR Decisions alongside Uniqlo with 1 product for 5M people.
Developed IDI and A/B tested HR employee attrition solutions. Administered correlation and regression analysis on product releases, shipping solution that resulted in an 50% decrease in Attrition rates.
Transforming Seniors' Well-Being with AR Gamification
Experience the power of Ah Boom Goes Digital, where immersive AR, XR technology, psychological exercises, and gamified UX interactions converge to create an impactful user experience. Our project significantly enhances active aging attitudes, mental well-being, and the maintenance of mental resilience among seniors.
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Using design to encourage uptake of hobbies to embrace seniors' ideal lifestyle
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Provide, organize and support healthy communal activities in emotional, mental and physical arenas
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Optimizing motion tracking interactive interfaces across web, tablet, AR, MR, and responsive platforms,
63% remarkable improvement towards active ageing attitudes, mental well being and maintaining mental resilience in the Covid19 pandemic. IDI and A/B testing was done, leading to a 30% improvement in user engagement and a 20% decrease in bounce rates across different devices.
