Seamless Interactions. Purposeful Design.

From Idea to Impact; Where Elegance Meets Efficiency.

Yuolmae Ang

Product Experience
& Visual Designer

Offers

UI Design, UX Strategy, Branding

Based In

Asia (SG),
GMT +7 ~ CET

With a diverse range of intersectional UI UX experiences, Yuolmae specializes in product strategy for Behavioral Mechanics, User engagement, Referrals, Conversion and Retention. She believes in crafting Digital Experiences built on Form & Function, and her design strategy has generated over $1M USD in startup ventures.

Bridging the Gap: From Needs to Delights

I transform product requirements into engaging experiences that users love. Below are some highlights of my work. Click on the titles to learn more about my work learn how I can help you create delightful user experiences:

1. (WIP) A New Web3 Platform:

Leveled-up User Engagement by building a new Web3 platform that combines airdrops with gaming, through user-retention quests and achievement awards, keeping players hooked.

2. VeVe Collectibles Marketplace:

Spearheaded the development and implementation of comprehensive cross-platform UI/UX design guidelines, ensuring a consistent user experience across mobile (IOS and Android) and web, increased design consistency and facilitated a smooth app store approval process.

3. Arcadia by OP Games:

Successfully transitioned a traditional Web2 gaming studio into a future-proof Web3 platform, creating a strong onboarding and retention flow that fosters trust and strengthens community ties.

4. SkyMap Global/AetoSky:

Transformed complex backend AI solutions into a user-friendly front-end product. Visually compelling dashboards with clear navigation help users identify trends and analyze changes in historical data layers.

User Research, Workshops & Design Iteration

User testing and workshops are the secret sauce that turns good design into great experiences. Click on the titles below to learn how I leverage these methods to ensure success.

1. Porsche Customer Journey Optimization

Faced with a lack of customer preference data for Porsche, I tackled the cold-start problem through UX workshops with stakeholders, and user testing sessions Leveraged a combination of attitudinal and quantitative research methods to uncover customer preferences while ensuring data privacy.

2. Empowering Seniors with XR Technology: Ah Boom Goes Digital

Conducted rigorous user testing for "Ah Boom Goes Digital," an XR (Extended Reality) senior care initiative. Facilitated 16 moderated user interviews, leveraging Dovetail to analyze results and identify key insights. This ensured alignment between product development and the needs of senior users.

User Research, Workshops & Design Iteration

Strong brands go beyond features. They tap into the emotions and aspirations that give your product or service its true value to customers. But brand isn't everything. User experience plays a crucial role in turning that brand promise into reality. It's about crafting intuitive interactions that leave users with a positive and lasting impression.

Explore some of my creations and see how I bring brands to life through exceptional UX design.

1. VeVe: Streamlined & Unified User Experience

Led a redesign, implementing a new design system and streamlined UX flows. This ensured a seamless journey for users on all devices, solving the inconsistent user experience across desktop and mobile platforms, that previously hampered the VeVe experience. Additionally, introduced new market integrations, enriching the marketplace experience and expanding user offerings.

2. SocialFi Mobile Experience: Building Social Connections Through Mobile

Designed a feature-rich SocialFi mobile app fostering community building and user engagement. The app prioritizes highlighting limited-time events and drops, keeping users excited and informed.

Learnings within UX

Teaching and mentoring are things I find exciting in in my day to day with my team. I'm constantly fascinated by the process of growing and learning from the larger community, and the impact of learning from other experiences. Creating content is a way for me to share my thoughts and experiences, contribute to ongoing discussions, and ultimately learn from others in the community.

Read my explorations here!

Contact

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Filter Projects:

Web 3.0

DATA DASHBOARD

UX Writing

UX TESTING / UI DESIGN / DESIGN SYSTEM / STRATEGY

Panalyt

Transforming HR Analytics

Panalyt is a unique workforce analytics tool that empowers better workforce decisions through seamless integration of HR data and analytics. We chart complex HR data into visualization dashboards to provide instant, coherent insights into your organization's most valuable asset - your people.

Spearhead design of visually captivating and user-friendly dashboards
Dive deep into your workforce data and gain actionable insights that drive informed decision-making.
Defining the future of HR Decisions alongside Uniqlo with 1 product for 5M people.

Developed IDI and A/B tested HR employee attrition solutions. Administered correlation and regression analysis on product releases, shipping solution that resulted in an 50% decrease in Attrition rates.

View Case Study

UX / PRODUCT DESIGN / WEB DESIGN / USER TESTING / AGILE

SkyMap Global, Powered by EoFactory

Transforming AI solutions into Data Visualizations for International Governments

SkyMap Global, now AetoSky, reimagines its backend product (EoFactory), transforming Machine Learning Data into tailored AI front end dashboards.

Design customer-centric data-driven dashboards, balancing functionality with a seamless experience.
Spearhead the iterative design and shipment of Automated reporting modals that provides users with Real-Time Insights on cover loss, change statistics, and trends for proactive decision-making.

Design and implement A/B testing for our SaaS software products to improve the conversion rate by 20%.