Seamless Interactions. Purposeful Design.
From Idea to Impact; Where Elegance Meets Efficiency.
Yuolmae Ang
Product Experience
& Visual Designer
Offers
UI Design, UX Strategy, Branding
Based In
Asia (SG),
GMT +7 ~ CET
With a diverse range of intersectional UI UX experiences, Yuolmae specializes in product strategy for Behavioral Mechanics, User engagement, Referrals, Conversion and Retention. She believes in crafting Digital Experiences built on Form & Function, and her design strategy has generated over $1M USD in startup ventures.
Bridging the Gap: From Needs to Delights
I transform product requirements into engaging experiences that users love. Below are some highlights of my work. Click on the titles to learn more about my work learn how I can help you create delightful user experiences:
Design systems aren't new, but our approach to creating, executing, and applying them is. While best practices exist, there's no one-size-fits-all solution. This article unveils unveils the collaborative design & development process of creating a new design system at VeVe Collectibles. Explore the power of design systems in enhancing Consistency & Accessibility, streamlining Workflow and Processes, and improved User Experience.
Unpack how AI and Crypto are reshaping design, from Web2 to Web3. This article explores the intricate dance between advanced functionality and user experience. Real-world examples like Argo's protocol and multifunctional AI platforms illustrate the challenges users encounter. Striving for the delicate equilibrium between simplicity and robust functionality is at the core. Discover insights on addressing information overload, engagement hurdles, and the evolving digital frontier's demands.
Delve into innovative strategies that prioritize user experience (UX) and effective informational architecture (IA) to make complex functionality accessible. Learn how machine learning tailors interfaces, the balance between categories and flexibility, and the UX challenge of complexity. Draw insights from Ecommerce UI/UX strategies to simplify user interaction. As we transfer these principles to emerging technologies like Web3 and AI, discover how to navigate complexity while empowering users through thoughtful design.
In this comprehensive UX research case study, we dissect the user experience within the Grabfood app, shedding light on the intricate interplay between information architecture (IA) and user experience (UX). Serving as a tangible benchmark, this investigation showcases the application of user-centric design principles across diverse technological landscapes. Our focus on Ecommerce stems from the Grab app's adept representation of IA challenges, mirroring the complexities faced in the dynamic realms of data, AI, and crypto. This exploration unveils the battle against complexity and feature overload, offering insights applicable across these evolving digital domains.
Explore the rise of Web3 gaming in Asia, fueled by smartphone adoption and digital currency trends. This article dives into a user-centric approach to designing and deploying Web3 games, revealing insights from Korea and beyond. From prioritizing player needs to cultivating immersive gaming culture and embracing NFT interoperability, discover how to foster true ownership and engagement. Learn how Web3 gaming is reshaping the landscape, where players take the lead, brands collaborate, and a new era of user-centric gaming dawns.