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Seamless Interactions. Purposeful Design.

From Idea to Impact; Where Elegance Meets Efficiency.

Yuolmae Ang

Product Experience
& Visual Designer

Offers

UI Design, UX Strategy, Branding

Based In

Asia (SG),
GMT +7 ~ CET

With a diverse range of intersectional UI UX experiences, Yuolmae specializes in product strategy for Behavioral Mechanics, User engagement, Referrals, Conversion and Retention. She believes in crafting Digital Experiences built on Form & Function, and her design strategy has generated over $1M USD in startup ventures.

Contact
Building and managing Regulatory Compliant Web3 Social Markets

VeVe is a Web3 collectibles marketplace for premium licensed digital collectibles from Marvel, Disney and more.

  1. Revamped the Veve experience; introduced new market integrations, and implemented a new design system.

  2. Created regulatory compliant flows linking the core platform to token-focused trading platforms.

  3. Simplify purchase and product discovery process for new users.

This redesign resulted in a significant increase in daily unique visitors, reaching 50,000 users per day.

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SocialFi Mobile Experience

Create a mobile SocialFi app with a wide range of features, with a focus on community building. As a spin-off from our main web-based site, this mobile experience aims to engage users with flash sales, hype drops, event awareness and social network functionality.

This design project also acts as a UX test case, to study Web 3 user behaviors, as well as solve the existing cold-start issue, where there is a lack of data in Web 3 community behavior.

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Building Trust and Community in Web3 Gaming

Arcadia is a groundbreaking Web3 gaming platform that seamlessly blends traditional Web2 gaming with cutting-edge technology and trends. 

  1. Solve fundamental issues of NFT project utility and new user acquisition

  2. Balance Profit and Enjoyment

  3. Formulate strategy for Behavioral Mechanics, Player Engagement, Conversion and Retention

  4. Simplify onboarding process for new users and establish trust and transparency in Web3 products

Led end-to-end UI/UX design projects, creating intuitive and visually appealing interfaces that resulted in a 20% increase in user engagement and a 15% decrease in user error rates, improving overall user satisfaction.

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Making dApps easy to use

Balance functionality and User Experience in DeFi products in Crypto.com.  Discover how revolutionized user engagement and trust by implementing groundbreaking design solutions, according to search results.

  1. Redesigned onboarding process for the liquid staking protocol

  2. Streamlined navigation structure for enhanced user experience

  3. Implemented design solutions to boost user engagement, trust, and profitability

  4. Redesigning the support page according to research results

Achieved a remarkable 40% decrease in user drop-off rate and a significant 25% increase in user completion rate through a redesigned onboarding process. Streamlined navigation structure reduced user confusion by 30% and improved task efficiency by 20%.

These efforts resulted in unlocking $1.07 million USD.

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Explore the rise of Web3 gaming in Asia, fueled by smartphone adoption and digital currency trends. This article dives into a user-centric approach to designing and deploying Web3 games, revealing insights from Korea and beyond. From prioritizing player needs to cultivating immersive gaming culture and embracing NFT interoperability, discover how to foster true ownership and engagement. Learn how Web3 gaming is reshaping the landscape, where players take the lead, brands collaborate, and a new era of user-centric gaming dawns.

Unpack how AI and Crypto are reshaping design, from Web2 to Web3. This article explores the intricate dance between advanced functionality and user experience. Real-world examples like Argo's protocol and multifunctional AI platforms illustrate the challenges users encounter. Striving for the delicate equilibrium between simplicity and robust functionality is at the core. Discover insights on addressing information overload, engagement hurdles, and the evolving digital frontier's demands.

Delve into innovative strategies that prioritize user experience (UX) and effective informational architecture (IA) to make complex functionality accessible. Learn how machine learning tailors interfaces, the balance between categories and flexibility, and the UX challenge of complexity. Draw insights from Ecommerce UI/UX strategies to simplify user interaction. As we transfer these principles to emerging technologies like Web3 and AI, discover how to navigate complexity while empowering users through thoughtful design.

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